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Quote andyed-wiganrl="andyed-wiganrl"what they need to do rather than doing desperate last minute things like this....
viewtopic.php?t=435671
(which even if successful in selling out will be a false economy and lose money) is to send tickets out like RU do at the start of the season to all the clubs in the league and all amateur clubs, who then sell the tickets and keep a proportion for club funds (thus having an incentive to sell the tickets themselves as agents of the RFL)
Just googled barla and found that as at 1999 there were 1,500 amateur RL clubs in the country (I would expect that to be somewhere between 2000-2,500 now if not more).......now if each of them cant sell 20-30 on average, each NL1 and NL2 side 200 - 300, each SL side 1,000 then its a bad job!!
Do that and before you even look at central RL sales youve got sales of somewhere in the region of 60k....how else do you think RU sells out Twickenham each week.
Until the RL do this we will forever look small time in international events as the games are only in the 'supporters eye' for one week of the year and sales cant be built up. If we sold tickets like this we could play 4 nations group games at places like Anfield, Old Trafford, C of M etc and make our game look credible as RU do.
Instead the RL are apathetic, do no marketing and take the game to somewhere like doncaster, where no one can be bothered going, we get circa 6-7k pre game sales the week before, by which the RL then brick themselves at the disgrace and how it will make the sport look, and start practically giving tickets away thus further devaluing the international game!!
Planning is key....if the games are planned for the season start and tickets are rolled out to all clubs for sale those figures i have quoted are easily achievable IMO....added to that each club can have blocks of seats, so you'd get amatur clubs sitting together, fans of NL and SL clubs together etc which would only add to the carnaval and general atmosphere.'"
There should be competition for which club can sell the most tickets!
We don't need to lower prices too much just to get people in the gate, lets just try new things.
Our marketing team at Wigan is the best in the league easily, the RFL should take notice.
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Quote andyed-wiganrl="andyed-wiganrl"what they need to do rather than doing desperate last minute things like this....
viewtopic.php?t=435671
(which even if successful in selling out will be a false economy and lose money) is to send tickets out like RU do at the start of the season to all the clubs in the league and all amateur clubs, who then sell the tickets and keep a proportion for club funds (thus having an incentive to sell the tickets themselves as agents of the RFL)
Just googled barla and found that as at 1999 there were 1,500 amateur RL clubs in the country (I would expect that to be somewhere between 2000-2,500 now if not more).......now if each of them cant sell 20-30 on average, each NL1 and NL2 side 200 - 300, each SL side 1,000 then its a bad job!!
Do that and before you even look at central RL sales youve got sales of somewhere in the region of 60k....how else do you think RU sells out Twickenham each week.
Until the RL do this we will forever look small time in international events as the games are only in the 'supporters eye' for one week of the year and sales cant be built up. If we sold tickets like this we could play 4 nations group games at places like Anfield, Old Trafford, C of M etc and make our game look credible as RU do.
Instead the RL are apathetic, do no marketing and take the game to somewhere like doncaster, where no one can be bothered going, we get circa 6-7k pre game sales the week before, by which the RL then brick themselves at the disgrace and how it will make the sport look, and start practically giving tickets away thus further devaluing the international game!!
Planning is key....if the games are planned for the season start and tickets are rolled out to all clubs for sale those figures i have quoted are easily achievable IMO....added to that each club can have blocks of seats, so you'd get amatur clubs sitting together, fans of NL and SL clubs together etc which would only add to the carnaval and general atmosphere.'"
There should be competition for which club can sell the most tickets!
We don't need to lower prices too much just to get people in the gate, lets just try new things.
Our marketing team at Wigan is the best in the league easily, the RFL should take notice.
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Rank | Posts | Team |
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May 2009 | 16 years | |
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| Quote Odemwingie="Odemwingie"There should be competition for which club can sell the most tickets!
We don't need to lower prices too much just to get people in the gate, lets just try new things.
Our marketing team at Wigan is the best in the league easily, the RFL should take notice.'"
The marketing team at Wigan must have the easiest job in the world.
RL fans in Wigan will always come and watch them.
Wigan could sack all their current squad and hire the entire Celtic Crusaders side and the fans would still come and watch
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| Quote Barry_McKenzie="Barry_McKenzie"The marketing team at Wigan must have the easiest job in the world.
RL fans in Wigan will always come and watch them.
Wigan could sack all their current squad and hire the entire Celtic Crusaders side and the fans would still come and watch'"
Not really true, you obviously don't know anything about late 70s and early 80s at Wigan.
They have an easy job at the moment in getting decent crowds and to be honest they don't need bigger ones, we already dwarf other clubs other than Leeds with the crowds we get, but you would expect leeds to be higher as they have won 3 championships on the run. The Wigan marketing team are the only ones going the extra mile to get bigger crowds, we got over 20,000 for a game that normally gets 14-16,000 and 14,000 against harlequins at home, and they have done research and found out that we have an old fan base overall and have made season tickets £30 for kids.
Don't post about a topic you know nothing about.
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| Quote Odemwingie="Odemwingie"Not really true, you obviously don't know anything about late 70s and early 80s at Wigan.
They have an easy job at the moment in getting decent crowds and to be honest they don't need bigger ones, we already dwarf other clubs other than Leeds with the crowds we get, but you would expect leeds to be higher as they have won 3 championships on the run. The Wigan marketing team are the only ones going the extra mile to get bigger crowds, we got over 20,000 for a game that normally gets 14-16,000 and 14,000 against harlequins at home, and they have done research and found out that we have an old fan base overall and have made season tickets £30 for kids.
Don't post about a topic you know nothing about.'"
It hasn't stopped you 4838 times
So what ideas do the Wigan marketing team bring in to raise the crowds at the games which will be less well attended?
I'm genuinely interested.
london Harlebroncos have tried having a street dancing competition, a family 'day' (that started an hour before kick off) and most unbelievably of all ...they showed Harlequins UNION side playing Cardiff Blues...in the bar on a big screen...for the paltry sum of just TEN POUNDS admission to try and raise money.
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| Quote Barry_McKenzie="Barry_McKenzie"It hasn't stopped you 4838 times
So what ideas do the Wigan marketing team bring in to raise the crowds at the games which will be less well attended?
I'm genuinely interested.
london Harlebroncos have tried having a street dancing competition, a family 'day' (that started an hour before kick off) and most unbelievably of all ...they showed Harlequins UNION side playing Cardiff Blues...in the bar on a big screen...for the paltry sum of just TEN POUNDS admission to try and raise money.
'"
I was going to say the same thing about you but I'm nice to you
Ok, well for the quins game at home they sold the whole North stand to a local company called Heinz (incase you don't know who they are  ) which is 5,500 seats which don't normally get sold as this is the away stand and we get no away fans from Celtic, Quins, Hudds, Catalans, so they dont even bother opening the stand. This meant extra revenue and a big crowd for what is normally a poop game and atmosphere.
They have also given out free tickets out in schools and done great deals for local sports teams.
I am not sure if you were aware of the 'BIG ONE' which started this year but they basically did cheap tickets, all sorts of deals, t-shirts, mugs, car stickers and just marketed the hell out of a game and got a huge crowd.
No other super league club does things like this, and the thing is they are the ones who need to.
If Wigan can get 20,000 fans at home then England can get 75,000 at old trafford, no question.
Cheap tickets
Discount for season ticket holders at clubs
Clever marketing
Get the clubs on board
Free tickets for kids
Family tickets
Discounts for big groups
Competitions for who can sell the most tickets
Interviews about game on tv and radio
Adverts all over the place
Ticket details sent by post to all season ticket holders of the clubs
Big stadium, top class facilities
Big events on the day
There is so much more that could go on this list, and alot of them don't even involve cutting prices, but most of them would help get bigger crowds.
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| Agreed they should play all England v Oz and NZ games at 30-40,000 grounds. France at 20-25,000 grounds.
Simple really best tickets 25quid, behind the sticks 20 quid, under 16's free
Sell clubs (amateur and professional) 10 tickets for the price of 8. Clubs make 40-50 quid on every 10 tickets sold.
RFL get wads of cash, clubs earn a fair whack and RL gets on telly in fornt of big crowds. so simple yet so far away!
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May 2009 | 16 years | |
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| Quote Odemwingie="Odemwingie"I was going to say the same thing about you but I'm nice to you
Ok, well for the quins game at home they sold the whole North stand to a local company called Heinz (incase you don't know who they are
) which is 5,500 seats which don't normally get sold as this is the away stand and we get no away fans from Celtic, Quins, Hudds, Catalans, so they dont even bother opening the stand. This meant extra revenue and a big crowd for what is normally a poop game and atmosphere.
They have also given out free tickets out in schools and done great deals for local sports teams.
I am not sure if you were aware of the 'BIG ONE' which started this year but they basically did cheap tickets, all sorts of deals, t-shirts, mugs, car stickers and just marketed the hell out of a game and got a huge crowd.
No other super league club does things like this, and the thing is they are the ones who need to.
If Wigan can get 20,000 fans at home then England can get 75,000 at old trafford, no question.
Cheap tickets
Discount for season ticket holders at clubs
Clever marketing
Get the clubs on board
Free tickets for kids
Family tickets
Discounts for big groups
Competitions for who can sell the most tickets
Interviews about game on tv and radio
Adverts all over the place
Ticket details sent by post to all season ticket holders of the clubs
Big stadium, top class facilities
Big events on the day
There is so much more that could go on this list, and alot of them don't even involve cutting prices, but most of them would help get bigger crowds.'"
Some good ideas there...pity some of the less supported clubs couldn't do the same thing.
Its gotta be easier in Wigan though...you are preaching to the already converted I suppose
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| Quote Barry_McKenzie="Barry_McKenzie"Some good ideas there...pity some of the less supported clubs couldn't do the same thing.
Its gotta be easier in Wigan though...you are preaching to the already converted I suppose'"
The fact that once Warrington got a new stadium and started winning they got crowds like saints and Bradford says otherwise. There are so many rugby fans who watch at home, it clear from the stats on who watches sport on sky sports.
Whenever a team gets to a final there is suddenly 10,000 more fans from no where.
Yes it's easier in Wigan, but surely the same thing can be done on a smaller scale even in the lower leagues. It's so simple!
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| Quote Odemwingie="Odemwingie"The fact that once Warrington got a new stadium and started winning they got crowds like saints and Bradford says otherwise. There are so many rugby fans who watch at home, it clear from the stats on who watches sport on sky sports.
Whenever a team gets to a final there is suddenly 10,000 more fans from no where.
Yes it's easier in Wigan, but surely the same thing can be done on a smaller scale even in the lower leagues. It's so simple!'"
Try telling the good people at Harlequins how simple it is!!!!
I wasn't in England when London Broncos made the challenge cup final....but I'm sure they would have had a decent following at Wembley.
Surely it couldnt be that hard to tempt some of them back
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| Good bar right next to Twickers Barry so you and your rah rah chums can catch the Four Nations game after you've clapped Jonny all over the pitch.
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| Quote Barry_McKenzie="Barry_McKenzie"Try telling the good people at Harlequins how simple it is!!!!
I wasn't in England when London Broncos made the challenge cup final....but I'm sure they would have had a decent following at Wembley.
Surely it couldnt be that hard to tempt some of them back'"
The marketing team have been poor IMO.
They should be trying to make the ground easier to get to for people who live far away with buses they put on and whatever they can do.
They should be one of the clubs cutting prices on season tickets especially for big groups, you get a bigger percentage off the more people who get season tickets.
The RU club got over 50,000 on at twickers and they will have details of all these people so they should addopt Wigans 'big one' idea and contact all these people and make them an offer they can't refuse. Do similar things to what the wigan marketing team do.
They should put on double headers with the RU team and experiment how many will turn up early for a league game or will stay after a game to watch it.
They should go around the smaller clubs and offer them tickets, and also get into the schools doing the same.
They should put on major deals for away fans as people now seem to prefer going to Catalans or Celtic as it's fresh and new, so they need to try and get more away fans with offers and various other plugging techniques.
They need to set up connections with all the clubs to help with away fans and especially wiith the other London club so see if they can help each other out in any way.
Again, these are only a few ideas.
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| Quote Catalancs="Catalancs"Good bar right next to Twickers Barry so you and your rah rah chums can catch the Four Nations game after you've clapped Jonny all over the pitch.'"
We are meeting up at a pub called the Barmy Arms.
Or alternatively we may just enjoy some roast Swan canapes washed down with a cheeky glass of chardonnay from a vintage picnic set in the car park out of the back of my mates fathers Range Rover.
Top hole.
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