Should we start to use the rivalries that are naturally built up more to try to draw more press attention? The same way boxing does. Toto Wolff from Mercedes F1 has said this week "When you look at the big boxing matches the fighters create animosity and controversy before the event because that makes people turn on the TV. So we will let these two fight it out on the track."



The rivalries that naturally build up through the aggression in the sport and the amount of history we have should be easy to market to drum up more press.

It's been done in the past but when we have teams playing each other up to five times in a single season it's almost impossible to maintain.

Now that's a very good point.

We need to generate some faux outrage. People love to get annoyed at slightly controversial things.

Boxing does it brilliantly. I know a fighter quite well who was involved in one of these grudge fights and when I saw him asked what the other fighter was like and he just said 'yeah, he's sound'. In the press they were going to rip each other to bits.

Maybe the RFL can use the recent spate of wife diddling to generate some rivalry? That would be 4 clubs covered already.

Ha ha!

Maybe the RFL will dig out the Chris Sandow "smash some pies" advert from last year. Their performance was a bit of a damp squib last season.

Wakefield tried the hype a few seasons ago versus Cas ing who "owned" the City, North Stand or summat like that. Unfortunatley a few fans of both clubs couldn't handle the excitement, or their ale, and spoiled it for everyone.

I've just had the RFL ring me to ask if I was going to the easter Derby at KC Lightstream stadium. Anyone else had any calls?

Hyping the product to who? We get limited coverage in the English media. Will a war of words spark interest nationally, i doubt it. We should focus on creating a product that is the best it can be and that comes from the RFL and the clubs. We have tried expansion and our product is not ready for that, so we need to focus on what we do well and ensure our current fans feel more valued.

And don't get me started on the international game.

In some rare cases like the Flower grand final incident. I reakon a few more fans would of tuned in on his return against the Saints otherwise RL just isn't big enough.