Quote St. Etrigan="St. Etrigan"As I have said in earlier posts, just drop the stadium from the name and simply call it the Halo - then when we do get a sponsor for the ground it would be called (insert any company name for Pilkington)
"The Pilkington Halo" rather than "The Pilkington stadium"
Its a win for the sponsor, its a win for the club by having a distinctive, St Helens linked, part of the name. Marketing of Games, events then all incorporate this unique selling point'"
I agree with that. The Halo is a great marketing idea. There are several stadiums around the world which either don't have the word stadium in the title or aren't referred to as such and such stadium e.g. Anfield, Old Trafford, Great American Ball Park, Maracana, Wembley, Bernabau, Nou Camp, The Bird's Nest, Wrigley Field, Madison Square Garden, Lord's, Soccer City, Central Park, Knowsley Road, Meadowlands, Fenway Park, The KC, Highbury (which was actually called Arsenal Stadium), etc. All of those stadiums are instantly memorable and 'The Halo' has the same type of marketability. In fact in most instances people drop the word stadium when referring to going to a ground which makes the issue of whether the naming has the word stadium in the title as irrelevant.
I don't know any other grounds/stadiums in the world that are referred to as 'The Halo' which makes it unique, distinctive and relevant given our club branding is Saints.
